Content Writing: Connect with your audience
We’re talking about “OMG-this-is-exactly-what-I’m-after” kind of content that connects with your audience and make them keep reading. So they like and trust your brand.
And connect with it. And buy stuff.
Or sign up.
Or whatever the hell it is you want them to do.
When your audience likes the sound of you, they come back for more. What you say, and how you say it, is important. You need to be unique, trustworthy, authoritative. Your audience needs to like you, and want to come back for more.
How do you do this? Hire me. I’ll help you out. (We’ll need to do a bit of research to work out who you’re talking to, your tone of voice, what you want people to do, what’s working for your competition, what’s trending, and much more)
What is web content?
Content is many things; it’s anything on your webpage. More than just words, it can also be images, graphs, videos, infographics.
I create many different types of content, including:
• Webpages (including homepages and value propositions)
• Landing pages
• Subscription pages
• EDMs (email dedicated marketing)
• Facebook ads
• ‘About’ pages for websites, Facebook, social media