About Abi White | SEO Copywriter Australia

An SEO copywriter & consultant, Abi White also gives advice for those wanting to  create an e-commerce website in Sydney, Melbourne, Perth, Brisbane, Australia.



Hi, I'm an online consultant, SEO copywriter and website content writer. I help small to medium size businesses improve their presence online. But that's just the first step. I then go all out to make sure they convert their customers. (That's the important bit)

I give one-to-one advice, overhaul websites, work with web designers, provide SEO services and create marketing campaigns. I write an awful lot of copy.

I've been immersed in the online industry since 2006. And in that time, a lot's changed. And it continues to change at lightning speed. Frankly, any consultant that tells you this doesn't annoy them is probably lying! It can be damn annoying, but it's also a challenge that requires smarts and diligence. 

This constant change necessitates the need for hiring a professional if you're serious about your online business. Please don't ask your friend's cousin to knock something together for you.

You can't leave this stuff to chance.

 I don't just write pretty words - online copy is quite technical. I have an extensive amount of knowledge in SEO, user experience and conversion - all imperative skills for successful online copy. 

Abi is a long-time associate of mine and a fantastic copywriter. Highly recommended for anyone who wants to rank and sell effectively.

- Colm MacGowan, 8020 Internet Marketing, Melbourne


SEO Consultant & Copywriter, Abi White

SEO Consultant & Copywriter, Abi White

 Ok, my (now deceased) doggie has absolutely no reason to be here. But she does look damn cute.

 Ok, my (now deceased) doggie has absolutely no reason to be here. But she does look damn cute.

Where I live - and who I help

Based in Fremantle, Western Australia, I have a client-base spread throughout Sydney, QLD, Melbourne and Perth. I'm also the senior content writer for an internet marketing company in Melbourne.

I don't take on everyone (and I may not be the cheapest). I work with people that are open to suggestion and are keen to improve, keen to take things seriously. I'm flexible with clients -and I understand that sometimes budget is a big issue , but encourage a consistent and cohesive approach, rather than ‘band aid’ solutions. Sometimes, many facets of the business need to improve to make a difference. 

My professional experience online

My past business: e-commerce store, abi and joseph

After eight years at the coalface through my past online label, abi and joseph, followed by more time as a freelancer, I've accumulated a wealth of digital expertise, and continue to update my skills with workshops, SEO courses and annual online events.

 In my earlier years online, I was lucky enough to be mentored by some ridiculously talented online marketing and e-retail specialists in Australia and New Zealand. They gave me the most brilliant education in web copywriting, SEO, user experience, (UXP) branding, e-marketing, social media and e-newsletters (EDMs).

Success online is a combination of art + science, with both requiring diligent attention. It takes one large chunk of time and effort to get a damn good understanding of this ever-changing industry. And it takes even longer to have the confidence to tell clients where they need to be putting their money – and when.

When I'm not working

When I am not beavering away at my stand up work desk (okay, sometimes I sit)  you can find me exercising, (I was originally trained as a classical ballet dancer) reading a ridiculous amount of online marketing and SEO blogs, fighting the war against pseudoscience on social media, renovating my house, keeping up with my brilliant and handsome husband or entertaining my dog. 

 I love good graphic designers and typography, science, evidence based medicine and interesting people. Oh - and anyone that can make me laugh so hard I nearly pass out. I detest cooking shows and wellness warriors. I'm devoted to animal welfare. I'm pretty savvy online, but I still don’t know how to work the remote control. That's why we have husbands, no?

Industry people I follow

My favourite online people are everyone at Portent.inc - especially Ian Laurie, Isla McKetta, Katie L Fetting, Rebecca Bridge; AJ Kohn (Blind Five-year-old), Damien Farnworth, Rand Fishkin, (especially his Whiteboard Fridays) Danny Sullivan, CopyHackers,  Mark Traphagen and David Amerland.


  • Blog writing
  • Copywriting
  • SEO Copywriting
  • SEO
  • Website Usability
  • Landing Page Optimisation
  • E-Newsletters
  • Social Media
  • Google Plus
  • Online Marketing

Throughout our experience with Abi, she has been exceptionally thorough and and her innovative ideas have had a profound impact on our business. Her professionalism and charisma has been a delight to work with.
— Mike Vegar

Jennifer Maravillas

About the artwork…

So it caught your eye too, huh? I’ve recently come across artist Jennifer Maravillas quite accidentally on the web. Mesmerised by her stunning use of colour, I quickly fell in love with her work and hence, was keen to display it on my site. Her images (unintentionally) describe my love for the online industry better than anyone else could do, albeit in an abstract fashion. I think some of the chosen images bring to life the wonders of (Google) Search, by beautifully detailing the complexities and density of our populated cities. Her typography manifesto, ‘Create Meaningful Communication’ had to be included because undoubtedly, that's what it's all about when creating great websites: Make your work meaningful. Connect with your audience. Stand out from the crowd.

Jennifer Maravillas describes herself as a "transcontinental cartographer," living between Brooklyn and San Francisco; as she busily maps the world with her art with painstaking detail – of which we can be nothing but thankful for.

Check out Jennifer Maravillaswebsite here.

Artwork on this website by US artist Jennifer Marravillas  

Artwork on this website by US artist Jennifer Marravillas